South Pacific

by emmyanndesign on May 31, 2011

I had the pleasure of working with Broadway Booking Office on materials for SOUTH PACIFIC. The McMullan artwork had been used in New York. More materials had to be produced for the tour. I began by updating collateral and ads with a rotation of quotes and changing out production shots with the New York cast to the tour cast. I also pushed the McMullan painting as far as I could, turning it into strip ads, web banners, squares and many other non-traditional sizes. I’ve also reworked the artwork further as the tour heads into another touring year with updated billing.

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